A brand is what gives a business it’s unique character and personality. Good branding makes clients return to a business for niche services purchase-after-purchase. We help develop brand stories and identities that grow beyond a collection of catchy headlines and cool visuals. Our work is anchored by a deep immersion in the brand — from its creative spirit and business needs to its consumer base and competitive space. From there it takes a diligent process to equip our team with the tools needed to craft a unique story to meet every brand’s unique creative needs.
At Mavric Media, we design for life, which means understanding how people's needs and desires are changing. As we build the brand of the future, we are committing to creating more actionable ways for brands to be lightweight and resourceful across their entire lifecycle.
We help brands earn the right to be called a favorite brand by focusing on five types of behaviors:
A favorite brand is present, participative and responsive, utilizing each relevant channel to engage consumers with the brand and its purpose.
A favorite brand becomes invaluable by being purposeful, helpful and easily usable.
A favorite brand is a good citizen and transparent in its marketing; its behaviors are consistent with its values.
A favorite brand acts continuously to be of service to its customers and its cause.
A favorite brand delights and encourages exploration via storytelling and surprise; it delivers a positive return on attention.
Brand DNA is the most foundational aspects of any brand. In the Brand DNA we codify your brand’s essence and expression by exploring 8 key aspects; your creation story, creed, vision, market position, personality, rituals, language and icons. The outcome? A clear understanding of what makes your brand different and better to ensure you have the right groundwork for developing your future brand experience in market.
Design Studies are a conceptual exploration of how your brand DNA comes to life across a multitude of mediums, both in visual identity and messaging. This helps solidify your visual identity and gives you a north star for execution across future touchpoints.
We create living brands with an actionable digital destination for anyone who will be working with your brand. It’s equal parts brand asset repository, brand guidelines, and tactical playbook, ensuring consistency across touchpoints.
When it comes to working with a fresh (or refreshed) brand, there are a few key assets you’ll need right away. We design and bundle the most critical ones to get you up and running as quickly as possible with production-ready assets.
We start work by meeting with you and getting to know your business. We do the SWAT analysis ( Strengths, Weaknesses, Opportunities, Threats ), align on a vision for the future, and set our goals and objectives for the rest of the project.
We examine the way competitors are presenting themselves and engaging consumers, we identify the business niche that is occupied, as well as whitespace your brand will be able to flourish in. Beyond direct competitors, we also look for inspiration in other industries.
We identify and research your target audience and outline how your brand will connect with potential customers.
Throughout the first stage, "Insights", we lay out what we've learned and how it will inform the rest of the project. We then move into the second stage, the brand "Concept". This is where we explore stylistic territories at a high level, narrowing down a direction and charting a course for future exploration.
The modern brand has a story – a driving manifesto that explains what they’re doing and why their audience should care. Taking what we learned during the first step, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises. A verbal identity is the sum of many parts: vision, tone, values, mission, voice and tone, and more. Our goal is not just to create the different parts of your identity, but to link them together into a powerful story that can be told across channels to customers, partners and the world.
We start to tell your story visually. We equip you with all the assets your brand needs to look its best - from logo design and usage, to brand palette, photography and social media direction, to the creation of brand collateral for your sales and marketing teams to show off.
Every brand strategy is presented to the client with ample time allowed for feedback. Post-presentation, we stand by to put plans into action and take the next step toward branding transformation.